WISE MARKETING & BROADCASTING™
Public Relations ** Marketing ** Radio Broadcasting
The Wise Marketing & Broadcasting Co, established in 1992, is a multi-facetted media communications, marketing and radio broadcasting services business, operating in South Africa.
We focus on marketing and profiling leisure enterprises [guest houses, boutique hotels and game lodges], and provide a variety of radio broadcasting services [shows hosting, commercials and audiovisuals voice overs, and coaching prospective and current radio presenters].
Our CEO is Peter Wise, who has specialised in the media, hospitality and broadcasting industries for over 35 years. He has been a show host on the likes of Algoa fm, Highveld Stereo [now 947], SA fm, Classic 1027 and nowadays the legendary LM Radio.
In the media world, he managed the PR for Sasol Oil’s variety of motor racing sponsorships for 14 years. A stint as manager of a boutique hotel and conference centre has given him valuable insight into hospitality establishment operations and marketing.
Peter, as a public speaker, also has an inspiring and humorous story to tell about the positive strategy and principles to apply as a person born with physical disability.
The ‘Wise’ clients’ pledge is to deliver high-level project satisfaction, and to provide an added- value = ‘e-fficient. e-ffective. e-conomical’ service.
THE WISE SERVICES OFFERING
PUBLIC RELATIONS & SOCIAL MEDIA
- Writing and distributing media releases and photo images to relevant targeted media – print, electronic, social, in-house and trade publications
- Writing magazine, trade publication and newspaper advertorials
- Coordinating radio, television and print media interviews and promotions
- Developing and managing clients’ social media requirements [LinkeIn, Facebook, etc]
- Negotiating and booking added-value advertising campaigns on commercial and community radio stations
- Copywriting and producing radio commercials
See more on our radio broadcasting services on our ‘Wise World of Radio’ page.